The Back Story
I sat on my phone on a steamy summer morning and skimmed through my direct messages on Instagram. I must admit before I go on, that there are multiple users that run the Shore Life Lyrics account. I came across a conversation that another Shore Life Lyrics board member had started. It was with Soire Records affiliate, Darion Harris. I became interested with the idea of learning more about Harris, and about Soire Records. We talked for a bit getting to know each other’s music interests and styles. Eventually we scheduled a phone call for the subsequent day. I had to think about what I would ask Harris, mainly because I wanted to extract from him the most unique factoids about his music along with the rest of Soire Records.
Our conversation started as an interview soon broke into an open conversation about diversity of music. Harris answered questions as if he had been doing it for years. Although he was soft spoken, his confidence grew with every answer. We talked for about 20 minutes before we parted ways. After the conversation ended I thought about the best way to express to you the creativity that Soire Records has on it’s hands.
The First Fire Quote
We talked about the direction of his music and as my pen blazed across the page Harris let out one of the most important pearls that artistry has to offer. “Every artist has their own direction,” said the New York native, “I’m a producer first.”
Harris The Ever Growing Artist
Darion Harris entered the world of artistry as a neophyte. At just 16 years old Harris started making his first tunes. His main influences are Donald Glover, Pharell, and Tame Impala writer, Kevin Parker. The main genres that Harris sticks to are EDM, R&B, and Hip Hop. Harris however did talk about the fact that there is no boundary on what Soire records music comes with; their discography seemingly comes with an endless range of genres and styles.
Answers Directly From the Source
How many artists are on this lable?
We have been expanding we started off with two artist, but we have 5 artist right now. Their names are Junius Karr, Darion Harris, Must Come Down, Absent Nabi, nd Gosha Guppy. Then we have people who don’t make music who are big a part of what we do. Blake who has been a DJ for us at all our shows is an example of that. Nate who has been doing our artwork for years and Jordan who’s helping get stuff moving the backend are also important parts of this label. We honestly move like a family over here.
How did it start?
The anti-label label. In 2016, Darion founded Soire Records; a label where artists get the support they need to launch without having to relinquish creative freedom. While the vision sounds like a politically-correct statement that Universal or WB Music Execs could cough up at any second, it is through Darion’s experience that brings meat to this statement. “I was producing behind the scenes for people when I was sixteen and I was able to observe other artists. Many of them didn’t have control over their own ideas and branding. From watching this, it created a fear of not being able to express myself as an artist. That’s how my label came about.”
What is the main focal point the branding you are going for?
Honestly, the main focus is trying to put out authentic content and quality content. We take our time with our music until its ready for the world to hear what we are doing. Everything that’s out feels like its dressed up nice and packaged well, but the product itself isn’t what it’s cracked up to be.
Stay up to date with all of Darion Harris’ music HERE
Soire Records Music can also be found on spotify here:
For Darion Harris and Soire Records next up is the release of his single on August 21st. Here is was the Soire Team had to say about that.
After a year long hiatus following the release of Soire his explosive joint mixtape with label mate Absent Nabi, and garnering support from rising stars in the music industry like Smooky MarGielaa and his mentor Melo-X, Darion Harris is ready to step back into the spotlight with his new single “W.U.L.A.” The track is a message to all those that doubt Harris and are obsessed with questioning his lifestyle. He lets them know that if they can’t accept his individuality, they should “take a pic” and keep it moving. Drawing inspiration from Rae Sremmurd and Pharrell, “W.U.L.A.” is a light and bouncy self-love anthem that demands engagement from the listener.
Darion’s Pearl Of Wisdon
I guess my advice to anyone trying to create is to know your worth. Each thing you create is a product of yourself and it should be treated that way.
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